Articles & Books


In this group we will select and post books and articles on Service Design Thinking that are useful and have inspired us.

Please feel free to share books and materials that have inspired you with all members on this online environment.

All Articles (6)

Raphael Racine updated their profile
Mar 15
Kristina Rylova is now a member of Creative Leadership Platform
Dec 4, 2018
Victor Haze updated their profile photo
Oct 9, 2018


On May 25th a large group of the DesignersDNA Foundation members gathered at AkzoNobel for a high-energy Innovation Session. 

Challenge of this meetup: 'Preparing large organizations to adapt to a fast changing world with, becoming more lean with a strong focus on customer. A challenge that many corporates today are facing.'

The Innovation Team of AkzoNobel shared their…

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On February 15 we hosted a dinner event for 45 people at the NL Studios in Amsterdam. We had the pleasure of diving into the world of brand based service interactions. Mauricy Filho showed us how closely interlinked brand identity and customer experience are, and how in practice the opposite is often the case. His high paced story was packed with live examples and the audience was challenged to think about what brand…

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At first sight, fast changing environments, linear structures in corporates and Design Thinking do not always seem to be a good match.
So, Where do you start; How do you drive innovation in such an environment; Should you stay close to the business or as far away as possible; How do you drive co-creation; Who do you involve internally?

With a group of about 30 service designers & innovators working in a variety of industries we have exchanged information and worked on a…

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Presentation Katharina Berger

Dear D*DNA members,

First of all thank you so much for having been with us on the 26th of May for our network dinner and workshop with Katharina Berger. It was great to meet you all, enjoying the sunny evening and the inspiring session!

Clicking here you can find the presentation of Katharina Berger available on…

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