Marjo Staring's Posts (3)

Dear D*DNA Members,

We are very honored to send you this special invitation for a dinner event hosted by Katharina Berger, Design Thinking expert in the financial industry, at the DT Academy in Amsterdam on May 26th.

Special theme of the evening event will be: ’Building a Design thinking mindset within your company’.

Date: May 26th 2016 (free of charge for DDNA members);

Time: 17:30 hr - 20:30 hr (dinner included);

Venue: DT Academy, Herengracht 265, 1016 BJ Amsterdam, + 31 20 471 00 70.

The core team of the DesignersDNA Think Tank together with Katharina Berger are very much looking forward to meeting you for this highly interesting event. A wonderful opportunity for the network to meetup but also to learn from the experience of Katharina within design thinking and to have some interactive energetic exercises to learn how to implement design thinking within your company of organization. Please if you could send us your RSVP to

Background information:

Katharina is working in innovation management and explicitly in the field of client centric requirement engineering based on innovation methods like design thinking, foresight thinking and business model generation. Design Thinking is often used as a tool for innovation - as a possibility to support the innovation processes, with some workshops applying the Design Thinking toolbox. But Design Thinking is much more. It is a way to solve complex customer problems by delivering customer need driven solutions that create relevant value to our clients. It is a way teams work, which enables us to be explorers with open eyes, open ears and open minds in a world where the speed of change in technology and lifestyle is a challenge we have to face. Please have a look on LinkedIn for Katharina’s Profile.

Read more…

Theme: 'Shared Values Towards Shared Business’
Dear D*DNA Members,
We are happy to announce that for this Meetup we are all invited by Thomas de Bresser from RWE to have an inspiring day the 24th of November in ’s-Hertogenbosch, the Netherlands. Special theme for this Think Tank Meetup is: ‘Shared Values Towards Shared Business’. We will have an open, interactive session using Service Design Thinking tools regarding new viable business models for the future that go beyond our traditional segments of generation, networks and sales. Our aim is to define shared values.
RWE, being a large German utility provider with most of their business in Germany, the Netherlands & Belgium and the UK has been involved in innovative developments for decades and plenty to be proud of in this area. Since the beginning of last year RWE has been focusing on new business models since the present model seems not viable for the future. The European energy industry is changing faster than we could ever have imagined, which drives RWE to develop new businesses that go beyond our traditional segments of generation, networks and sales. Innovation at RWE is looking to co-create with and has therefore initiated activities in Silicon Valley, Berlin and Tel Aviv. But also with the DesignersDNA Think Tank members.
We will set a more detailed schedule together with RWE beginning of November and give you more context, but we kindly ask for your RSVP before the end of October.
On behalf of the DesignersDNA Community, Arne van Oosterom

Read more…

Training Customer Journey Mapping 28/10 Amsterdam

On October 28th the DesignersDNA Think Tank Community is invited to a 1-day Training Customer Journey Mapping of DesignThinkers Academy. The course will take place at the venue of DesignThinkers Academy, Herengracht 265 in Amsterdam. We have 10 seats available for DesignersDNA Think Tank members. Please sign up using the code: #DDNA and you will be registered free of charge. We will be offering you this training, but also other topics more often in the year 2016.

For more information and registration:

Read more…