AkzoNobel 25th May 2018

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On May 25th a large group of the DesignersDNA Foundation members gathered at AkzoNobel for a high-energy Innovation Session. 

Challenge of this meetup: 'Preparing large organizations to adapt to a fast changing world with, becoming more lean with a strong focus on customer. A challenge that many corporates today are facing.'

The Innovation Team of AkzoNobel…

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On February 15 we hosted a dinner event for 45 people at the NL Studios in Amsterdam. We had the pleasure of diving into the world of brand based service interactions. Mauricy Filho showed us how closely interlinked brand identity and customer experience are, and how in practice the opposite is often the case. His high paced story was packed with live examples and the audience was challenged to think about what brand…

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At first sight, fast changing environments, linear structures in corporates and Design Thinking do not always seem to be a good match.
So, Where do you start; How do you drive innovation in such an environment; Should you stay close to the business or as far away as possible; How do you drive co-creation; Who do you involve internally?

With a group of about 30 service designers & innovators working in a variety of industries we have exchanged information and worked on…

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