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On May 25th a large group of the DesignersDNA Foundation members gathered at AkzoNobel for a high-energy Innovation Session.
The Innovation Team of AkzoNobel shared their…
On February 15 we hosted a dinner event for 45 people at the NL Studios in Amsterdam. We had the pleasure of diving into the world of brand based service interactions. Mauricy Filho showed us how closely interlinked brand identity and customer experience are, and how in practice the opposite is often the case. His high paced story was packed with live examples and the audience was challenged to think about what brand…
At first sight, fast changing environments, linear structures in corporates and Design Thinking do not always seem to be a good match.
So, Where do you start; How do you drive innovation in such an environment; Should you stay close to the business or as far away as possible; How do you drive co-creation; Who do you involve internally?
With a group of about 30 service designers & innovators working in a variety of industries we have exchanged information and worked on a…
Dear D*DNA members,
First of all thank you so much for having been with us on the 26th of May for our network dinner and workshop with Katharina Berger. It was great to meet you all, enjoying the sunny evening and the inspiring session!
Clicking here you can find the presentation of Katharina Berger available on…
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