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On February 15 we hosted a dinner event for 45 people at the NL Studios in Amsterdam. We had the pleasure of diving into the world of brand based service interactions. Mauricy Filho showed us how closely interlinked brand identity and customer experience are, and how in practice the opposite is often the case. His high paced story was packed with live examples and the audience was challenged to think about what brand…

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At first sight, fast changing environments, linear structures in corporates and Design Thinking do not always seem to be a good match.
So, Where do you start; How do you drive innovation in such an environment; Should you stay close to the business or as far away as possible; How do you drive co-creation; Who do you involve internally?


With a group of about 30 service designers & innovators working in a variety of industries we have exchanged information and worked on a…

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Presentation Katharina Berger

Dear D*DNA members,

First of all thank you so much for having been with us on the 26th of May for our network dinner and workshop with Katharina Berger. It was great to meet you all, enjoying the sunny evening and the inspiring session!

Clicking here you can find the presentation of Katharina Berger available on…

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Dear D*DNA Members,

We are very honored to send you this special invitation for a dinner event hosted by Katharina Berger, Design Thinking expert in the financial industry, at the DT Academy in Amsterdam on May 26th.

Special theme of the evening event will be: ’Building a Design thinking mindset within your company’.

Date: May 26th 2016 (free of charge for DDNA…

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Marcin Kolago commented on Marcin Kolago's blog post Urban Concepts meeting 24.11
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Dec 6, 2015
Arne van Oosterom liked Marcin Kolago's blog post Urban Concepts meeting 24.11
Nov 28, 2015
Arne van Oosterom commented on Marcin Kolago's blog post Urban Concepts meeting 24.11
"Hi Marcin,
Thank you very much for your input and challenge.
I would love to continue the discussion here. I had some thought about the categories or focus area's.
Could you perhaps post that slide / image here? Just to make sure I get the wording r…"
Nov 28, 2015
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