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At first sight, fast changing environments, linear structures in corporates and Design Thinking do not always seem to be a good match.
So, Where do you start; How do you drive innovation in such an environment; Should you stay close to the business or as far away as possible; How do you drive co-creation; Who do you involve internally?


With a group of about 30 service designers & innovators working in a variety of industries we have exchanged information and worked on a specific ABNAMRO challenge.

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